Check out these sculpts

[i_am_win]

I think what you have to take into account is the keith is just starting the whole process of getting his lines together and sculpting. Yes the standards of 15mm are higher than before these days, but given time for his lines and skills to develop, he'll do fine.  
I'm sure that even he would agree that they could be better, but as a new mini concern, he's not done too bad so far.
I think what is important to remember is that we should support the small independent miniature companies, after all they always have been the backbone of the hobby for years, and even so you might not like what they do, they need the wargaming community to get behind them, not at them.
Sure some of Khurasans stuff is top notch, but some is dire (Cheri Amour for example, and the "yorkshire" survivors in the werewolf set) too many people kiss Mr k's arse IMHO, and I find his endless touting for business on PMT tiresome. He has some great sculpts it's true, but he can afford to get the best sculpts,  Armies Army is just one guy starting out....  

[barbarian]

I don't know mate.

My main pulsion to buy miniatures is often (if not always) the "beauty" of the miniature.
This is why I have stuff that I won't use, but couldn't resist to buy. I do Moderns in 28mm, I have an army for War of the Ring (yes, the one from GW), I have an army from Rackham' mass game, Ragnarock (RIP), plus 150+ zombies in 28mm. I could have done all this in 15mm.
I have a Late Roman army by Clib', only because of the miniatures.
Nothing to do with a ruleset, little to do with a period.
I think we all are a little like this (at various levels), otherwise we would play with tokens or wood cubes.

I think he found someone (maybe he did it himself, I don't know him) to draw beautiful concepts. Why not looking for a talented sculptor ?

Beautiful miniatures will always sell.

[TinyTerrain]

Sorry love the concept art but the miniatures dont impress me at all, the proportions arent right.

I admire the guy for having a go and he can sculpt better than me but i want be collecting them

Cheers,

Craig

[i_am_win]

Hey. it's horses for courses I guess! 

[Techno]

Absolutely right Win. 
Cheers - Phil.

[Vulpine]

See for me it's like Classic Dr Who. Are the sets perfect? No. Do the Aliens look fab? Not usually. Are all the actors top? Nope.

But it's the idea, the background, if I wanted a peace of are as a model, personally I would go for 25mm+ model. The reason I like 10mm so much is that the idea of these little guys being an army, feet pounding through mud, the zip of bullets over head, the explosions of mortar fire. 

So the slight increase to 15 and yet they may even be less detailed than a Pendraken 10 doesn't bother me. If it was about quality of detail then 6mm and smaller would be pointless (not that im not saying there ain't nice 6mm models out there) Take my 10mm Doctor Who models as an example, they ain't amazing, I know that (first models, inc 25mm I ever sculpted tho!) but like the TV program, I can switch the quality detector off and Imagine Daleks rolling over bridges and into enemy territory, Cybermen strutting down hills, UNIT SMGs peppering the Daleks outer shell. And everyone who has seen my table covers in a time lord force heading towards the Daleks have all been very impressed.

Games workshop do good quality, but when £100 can get me one tank, and 20 men, this tiny force doesn't run my imagination wild.

What I'm saying is its about the setting, the amount of men, the imagination, the feel. Not so much the quality. I'm not saying quality ain't important at all, I'd rather have good than pants, but I can easy awe past that.