VAT price increase

[Leon]

2010 was a great year for us, the new website and all the new releases really helped us to grow the business.  Unfortunately this means that we have reached the point where we have to become VAT registered, and we are going to have to increase our prices to reflect this.  However, we will not be increasing our prices by a full 20%, instead we will be putting in place an increase of around 8%, which should be enough to cover the predicted VAT bill.

So the new pricing structure will be:
£3.25   --->   £3.50 (Standard packs)
£1.90   --->   £2.05 (Vehicles)
£1.10   --->   £1.20 (Small packs)
£1.45   --->   £1.60 (Fantasy packs)

This increase will come into affect on the 1st February, so everyone's got just under 4 weeks to get any orders in at the current prices.

Now a point worth noting, is that as a result of this, all of our Non-EU customers will no longer have to pay any VAT on our products.  This means that a regular pack priced at £3.50 will now only be £2.92 to those of you in North America for example.  This is quite a significant chunk of our income to lose, so we are going to have to counteract this by also increasing the postal rate for all Non-EU customers to 25%.

Here's a few examples to clarify:

Customers in the UK
Currently - £3.25 + 5% p+p of £0.16 = £3.41 per pack
New prices - £3.50 + 5% p+p of £0.18 = £3.68 per pack

European customers in the EU
Currently - £3.25 + 10% p+p of £0.33 = £3.58 per pack
New prices - £3.50 + 10% p+p of £0.35 = £3.85 per pack

European customers outside the EU
Currently - £3.25 + 10% p+p of £0.33 = £3.58 per pack
New prices - £2.92 + 25% p+p of £0.73 = £3.65 per pack

All other customers
Currently - £3.25 + 15% p+p of £0.49 = £3.74
New prices - £2.92 + 25% p+p of £0.73 = £3.65


We hope everything there makes sense, but we're sure there'll be all kind of questions on this, so please ask away and we'll do our best to answer them for you.  The whole VAT thing is a bit of a pain, but our main concern is for our customers and keeping any price changes fair for everyone, whilst still allowing us to keep the business going.  Hopefully we've done that, and you'll continue to enjoy our figures as normal.

[Leon]

Just for info, these are the countries currently in the EU:

    * Austria
    * Belgium
    * Bulgaria
    * Cyprus
    * Czech Republic
    * Denmark
    * Estonia
    * Finland
    * France
    * Germany
    * Greece
    * Hungary
    * Ireland
    * Italy
    * Latvia
    * Lithuania
    * Luxembourg
    * Malta
    * Netherlands
    * Poland
    * Portugal
    * Romania
    * Slovakia
    * Slovenia
    * Spain
    * Sweden
    * United Kingdom

[Shecky]

Leon,
Will the non-VAT prices be calculated at check-out? Or will you refund the difference?

Tom

[Leon]

Leon,
Will the non-VAT prices be calculated at check-out? Or will you refund the difference?

Tom

It'll all be done at checkout, so when you go through to PayPal, you'll be paying the non-VAT prices.

[Steve J]

Still amazing value even with the price increase. A few of the guys at the club are seriously looking at 10mm for future purchases with Pendraken as the leading contender . The freebies and raffle prizes at Nikfest helped plus the demo games put on at Nikfest, Colours and the club.

[Pruneau]

Time for a big order 

[capthugeca]

Still amazing value even with the price increase.

I second that.
And congratulations on the success that has led to this development.

I, like Pruneau, will have to get an order in before 1st February.
BTW any news on those themed monster packs (sorry if that sounds like nagging)?

[Chad]

Leon

You should also include the Channel Islands as a destination that has Zero rated VAT.

Chad

PS Congratulations on the growth and i agree with other comments that the figures are excellent value for money.

[lentulus]

All sounds fair to me (here in Canada).  Congratulation on making that big step in revenue.

[Leon]

Thanks for the positive response guys, I was dreading opening this one in case there were load of questions!  Onwards and upwards for the Pendraken empire!

Still amazing value even with the price increase. A few of the guys at the club are seriously looking at 10mm for future purchases with Pendraken as the leading contender

Excellent, was it the nice packaging that did it....!  

BTW any news on those themed monster packs (sorry if that sounds like nagging)?

I was hoping to have them for this months releases, but all sorts of stuff got in the way of that.  I'll be starting a thread in the Dungeon section soon for some input on what themes people would like.

You should also include the Channel Islands as a destination that has Zero rated VAT.

Cheers for that info, I'll make a note of that.

[Maenoferren]

Looks like I will be putting an order in soon then . Dont worry about the price increases, it happens, but as everyone has said previously, the packs are still really good value

[goat major]

Glad that your efforts have paid off in the last year - I am very impressed by the forum, website, tradestand and quantity &quality of new releases - long may your success continue  

Now, i must go and order those Tarleton wearing cavalry before the price increase. Oh..... hang on.......

[Steve J]

"Excellent, was it the nice packaging that did it....! "

That was a nice touch that wasn't immediately apparent .

[capthugeca]

I am very impressed by the forum, website, tradestand and quantity & quality of new releases

And the staff aren't bad either!   

[Leon]

And the staff aren't bad either!   

I said I'll do the theme packs this weekend!